Being a CEO is a tough job, especially if you are CEO of a start-up. Bringing information to light about what employees think in an easily understood form, alongside financial information in the BI dashboard would significantly expand the CEO’s knowledge about her or his company.
Startups coming to market with a new product are faced with significant challenges. Is their product too much like an existing product or is it so novel that potential customers don't understand its value or are sceptical?
Trust is a fundamental building block for any organisation that wants to be successful.